Laundromat Marketing Automation

Marketing that brings customers back—and proves it

Turn past orders into predictable repeat revenue with automations that live in your POS, not another tool.

Campaign builder & targeting

Filter by days since last order, zip code, and spend

Why this wins

This

Native POS marketing

→ one customer record, tracked revenue, compliance built-in.

That

External tool

→ list uploads, attribution guesswork, opt-in risk.

What's inside

Order notification templates

Templates (Proactive comms)

  • Ready-to-use Order Ready SMS/email templates with variables.
  • Brand once; reuse everywhere.

Outcome: Fewer "is it ready?" calls; faster pickups.

Ad Campaigns (Target + send)

  • Build email or SMS campaigns; schedule or send now.
  • Target by zipcodes, days since last order, segments.
  • Opt-in compliance baked in automatically.

Proven plays (ship today):

  • • New customer 1st-order booster: 15% off
  • • 30/60/90-day win-back: $5 credit
  • • Rainy-week push: same-day wash & fold express
Campaign builder
Automatic Discount Rules

Discounts (Set it once)

  • Auto discount rules (e.g., >$50 gets $5 off, Tues specials).
  • Promo codes for ads + website tracking.
  • Performance board shows revenue from rules/codes.

Loyalty (Points & Tiers)

  • Points engine (e.g., 100 pts = $1, min 500 redemption).
  • Tier-based discounts: Bronze 5% → Diamond 25%.
  • Redeem in POS, online, or delivery.
Loyalty Program Management
5–15%
Revenue lift from win-backs + auto-discounts.
2–3×
Order frequency for loyalty tiers vs non-members.
<10 min
Per week to run because it's automated.

Simple math

2,000 contacts × 3% win-back × $30 AOV = $1,800 from one campaign.

Feature checklist

Email + SMS campaigns with targeting
Ready notification templates
Loyalty points + tiered discounts
Auto-discount rules + promo codes
Referral credits (both sides)
Birthday/anniversary automations
Opt-in management (TCPA-friendly)
ROI reporting tied to actual orders

Reporting (Real ROI, not vanity)

Orders and revenue attributed to each campaign/rule.

Attribution

See exactly which campaign drove the order revenue.

Segmentation

AOV lift and repeat rate by customer segment.

Export & Schedule

CSV exports and weekly performance emails.

Common Questions

Will this text customers who didn't opt in?

No. The system enforces consent automatically to keep you compliant.

Can I target only lapsed customers?

Yes—filter by days since last order (e.g., 45–180 days).

Do credits and promos stack?

You control stacking rules; the default setting prevents margin leaks.

Does it work with website + delivery?

Yes—same customer, same rules, same reporting across all channels.

Multi-store?

Central campaigns with store-level overrides and segmentation supported.

Wash Flow

The modern operating system for forward-thinking laundromat businesses. Scale faster with less effort.

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